Kay Beauty Matte Drama Matte Lipstick Review and Swatches

Review by: Dhivya Samyraj

Skin type: normal to dry skin

Skin tone: dusky deep skin tone with slight pigmentation

It has been exactly one year since the launch of the brand Kay beauty by Katrina Kaif and there has been a demand for bullet lipsticks from the brand, although their matteine matte lipsticks were well received. I had received 8 shades from them as PR, which I’m really excited about, and today we are going to see whether the lipstick stands up to their claims. Please check out my Instagram for swatches. 

Price: INR 999 for 4.2g

Product claims:

Cruelty Free, Paraben Free, Dermatologically tested & Vegetarian.

 Key ingredients:

Grapeseed Oil being rich in Vit E delivers intense hydration that make the lips a perfect canvas for lipstick application.

Red Raspberry for protection from UV damage through sun or blue light exposure.

 

Description:

(Taken from Nykaa website)

Every girl needs a trusty matte lipstick. One that doesn't smudge, budge or nudge from her lips. The Kay Beauty Matte Drama Lipstick is here to give you luxurious matte lips and unleash the power of long stay. Its velvety luxe texture is what makes it the most coveted of all matte lipsticks, and spells pure opulence. Just one stroke is all it takes to cover your lips with high impact colour. The iconic weightless formula feels feathery light on the lips and is comfortable for all day wear. Our care ingredients containing grapeseed oil and red raspberry ensure that the formula moisturizes your lips while protecting it from sun damage or any blue light. You can take your pick from 18 shades ranging from pinks and nudes to mauves and plums, that will flatter all Indian skin tones. It’s time to pucker up!

 

Review of Kay Beauty Matte Drama Matte Lipstick:

Everything about the lipstick screams luxe from packaging to the finish and the range has 18 luxurious matte shades to suit every Indian skin tone. The lipstick comes in a colour coded cardboard packaging with embossed kay beauty monogram. The shade name and other details like the batch number, date of manufacture and expiry date are printed on the box, the lipstick has a shelf life of about 36 months. 

The lipstick itself comes in a pretty bullet with a rose gold cap and a colour coded body. The shade name is printed on the bottom of the lipstick. The cap too has the kay beauty monogram embossed on it which gives a luxurious look to the lipstick. The lipstick has a strong magnetic cap and it won’t open inside the bag, hence travel friendly.

 

The lipstick range comes in 18 beautiful shades to suit every Indian skin tone with beautiful reds, plums, nudes, pinks and browns. Every skin tone can find a nude shade from this range. The lipstick is highly pigmented and gives full colour payoff in a single swipe. They are opaque and covers the pigmented lip with just one coat of lipstick. The lipstick spreads smoothly on the lips without any tug and pull and settles into a luxurious velvety matte finish. 

The formula is hydrating, lightweight and doesn’t dry out the lips. Even though the lipstick has a velvety matte finish, it doesn’t dry out the lips like most matte lipsticks do. Prep the lips well before applying the lipstick with some lip balm and you are set. The lipstick stays on the lips for about 4-5 hours. It does transfer a bit after application but once the lipstick is set, it doesn’t transfer a lot. The reapplication or touch up is smooth and doesn’t cake up on the lips. 

It wears off from the centre of the lips after 3 or 4 hours of application and it leaves a beautiful tint behind. The lipstick survives minor snacking and drinks but doesn’t last a meal. The brand is Cruelty free, Paraben free, dermatologically tested and vegetarian.

 

How do I rate it? 4.8/5.

 

Thumbs up for:

18 beautiful shades

Luxurious velvety matte finish

Lightweight on lips

Hydrating formula

Sun and UV protection

Beautiful colour coded luxe packaging

Highly pigmented and gives full coverage

Easily available

 

Thumbs down for:

Full ingredients list not available

Pricey (but justifiable)

 

Conclusion:

This new launch from kay beauty by Katrina Kaif is one of the anticipated products from the brand and I love how well thought of the range is. The shades are beautiful and suits every skin tone, the finish is great and they are cruelty free. My personal favourites from the range are rolling which is a beautiful vampy maroon shade and Retro which is beautiful deep plum shade. I’d definitely buy those shades soon. Please do let me know your thoughts about this range in comments and tell me your favourite shades. Please do give lots of love and support to my blog. If you find this review useful please do share it with your friends. Thank you and I’ll be back with another review/article soon.